The National Enrichment Teachers Association Proudly Presents:


DID YOU KNOW...that the after-school enrichment and other for-profit K-12 education industries are one of the fastest growing components in the American economy, with families spending an estimated $35 Billion on them in 2001?



Have you recently been appointed or elected to a position in your school’s PTA?  If so, you are probably aware that one of the major preoccupations of the PTA is to have on-going sources of school fundraising. 

Why not after school enrichment programming for your school?  It’s a service which is highly in demand, beneficial to the children of your school and is a reliable source of school fundraising for your organization! 


Common school fundraising ideas like candy sales, book fairs, concessions, etc. provide only intermittent sources of revenue.  It also requires engaging an outside organization for their set-up and maintenance and then paying them for that service every time you implement their particular school fundraising campaign.  After school enrichment, on the other hand, is a reliable method of fundraising which is highly in demand and beneficial to the children, school and PTA.  It can be readily learned and the best part is, you pay for it just once and you can pass it on year after year!

The prospect of starting an after school program at your school or restructuring an existing program so it operates under the auspices of the PTA can seem intimidating - and that’s where we come in.  We’re fond of saying that running an enrichment program is like flying a jumbo jet.   It’s easy - if you know how to do it.  And who better than NETA to show you the way!

The After School Advantage Fundraiser Model and the comprehensive start-up materials which accompany our training will be the foundation on which you build your on-going school fundraising campaign for years to come.  You will hit the ground running!

We know that being an elected member of the PTA isn’t something you will be doing for the rest of your life, and you want your time to count for something!  What better way to gain the esteem of others and cement your legacy by having the foresight to lay down the foundation for an after school enrichment program which will benefit the PTA, the children and your school for years to come!  Coming to see us will be one of the wisest investments you ever make on behalf of your school!



Musical Theater
Band / Orchestra
Choir / Singing

Reading Tutorial
Foreign Languages
Fine Arts
Homework Club

Team Sports
Arts and Crafts




Getting Started

Successful Advertising Tools
Program Flyer Template Guidelines
Utilizing the School Calendar
Working the Registration Period
Benefiting from Overlapping Sessions
Expanding Workshop Selections
Building Classes & Participation
Pricing and Scholarship Assistance

Program Fundamentals and Model
Program Maintenance
School and District Permits
Room Usage
Choosing Classes, Vendors & Teachers
Vendor Insurance Requirements
Partnering Programs, Tasks & PTA
Handling Complaints & Troubleshooting



The following is a projection of revenue you could potentially generate over one school year.  Remember, most school facilities and classrooms can accommodate twenty children or more.  The calculations we have provided are a modest estimation of the revenue you potentially stand to generate.


Number of classes per week                              15
(At 3 classes per day)

Number of students per class                             15
(As an example)

Tuition                                                             $120
(At $12 per class for one 10 week session)

Number of sessions                                            3
(In one school year)

  TOTAL GROSS REVENUE                                $81,000



Number of classes per week                              15
(At 3 classes per day)

Number of students per class                             15
(As an example)

Tuition                                                             $120
(At $12 per class for one 10 week session)

Number of sessions                                             5
(In one school year)

  TOTAL GROSS REVENUE                                  $135,000


Please note that the figures listed above signify mathematical calculations.  They are not a promise or a guarantee of earnings or revenue.  These figures are, however, only a fraction of the revenue generated by our own sister enrichment company – Performing Arts Workshops.



Consultation Services Via Phone At a rate of $125 per hour.

Lectures, Teacher Training and In-Person Consultation At a rate of $175 per hour plus travel expenses.

The After School Advantage Fundraiser Program $900

  • 4 hours of In-house training & instruction
  • The After School Advantage Fundraiser Manual
  • Supplemental materials
  • 2 hours of follow-up service provided via telephone

NOTE: If you are affiliated with a CITY AGENCY or a PARKS AND RECREATION DEPARTMENT that works in collaboration with your local school district, our services can work for you, too!


Our school already has enrichment.  How can we make it a PTA fundraiser?

There are different methods you can use to convert an existing enrichment program into a school fundraiser while maintaining a positive working relationship with your current program providers and enrichment teachers.  The method employed will depend on whether you are at a public or private school, but every school can make this happen.  We can teach you what it takes to bring these programs under the PTA’s umbrella and the guidelines for running an enrichment program.

What is the day to day workload?

Generally speaking, the busiest times will be the couple of weeks out of the year when families are enrolling their children in your enrichment classes.  Once the administrative work has been accomplished, the daily maintenance required to keep the program running smoothly is quite minimal and will vary according to the number of classes your program runs.  Of course, this can be tailored to fit the needs of your school, your students and your PTA. 

What is the financial benefit to the PTA?

Whenever the PTA has a fundraiser for the school, everybody wins.  Bake sales, book fairs, Scripps and collecting proof of purchase seals from cereal boxes are all time honored school fundraising ideas PTAs have utilized over the years.  The problem is that these traditional methods raise funds intermittently and some only produce a modest return at best.  Enrichment, on the other hand, raises funds for the PTA and school far more effectively, benefits the children directly and can be relied upon as a continual source of fundraising.  Please refer to the Projected Revenues table and you will see why so many schools and PTAs are incorporating enrichment into their fundraising programs.

What is the benefit to using the After School Advantage fundraising model?

With enrichment programming, there is no substitute for doing it right the first time.  The ASA fundraising model has been refined over twenty-plus years of trial and error and you will have the advantage of having our knowledge and experience backing you when you initiate your after school program.  It is very difficult to rebound from a costly mistake and you cannot “make it up as you go along”.  The ASA fundraising model takes the guess work out of the equation by teaching you the subtleties of enrichment programming, while avoiding the pitfalls and maximizing the benefits to your school, your students and your PTA.

Is there an annual fee for using the fundraising campaign?

No.  There is no annual fee for using the ASA fundraising model – which is unheard of in fundraising circles.  The fee that is charged to learn the ASA fundraising model is a one time only fee.  Providing that you or a member of your PTA takes the time to learn it and then teach it to successive PTA boards at your school, the ASA fundraising model can be passed along indefinitely at no extra charge.  Of course, we are available for additional consultation whenever it is necessary. 

How many PTA representatives are needed to run the fundraising campaign?

The administration for the ASA fundraising campaign can be accomplished with one to two people.  Depending on the size of the program (the number of classes being run) anywhere from two to five volunteers can act as facilitators, helping ensure children go to the right classes and things run smoothly. 

What type of incentives or compensation can PTA representatives receive for running the program?

Volunteering your time for a school function can often seem like a thankless job – the deed is its own reward.  With the ASA fundraiser model, however, the reward can be more tangible. Volunteers/facilitators can be compensated for their time by receiving free sessions of enrichment classes for their children.  There can also be a small honorarium for the PTA representative(s) who implement the ASA fundraising program at their school.  When you are learning about the After School Advantage fundraiser, the training you receive will teach you how to set up this compensation system properly.